Functionally-based Project-based Product-based Market-based Matrix-based Process-based Channel-based Category-based
Operating models
Channel-based
First tier of separation is by channel e.g. online; stores; distributors. P&L is measured by channel.
Advantages
Provides focus on:- Growing revenue specific to the channel
- Developing channel specific capabilities
- Understanding customer behaviours specific to the channel
- Able to respond quickly to channel trends
Disadvantages
- Higher operating costs due to duplication of capabilities
- Can result in a different experience for the customer by channel
