Functionally-based Project-based Product-based Market-based Matrix-based Process-based Channel-based Category-based
Operating models
Market-based
A variation of organising by product where sets of customers are defined with similar characteristics and needs.
Organisations are structured to support each customer segment with fully-integrated unit(s).

Advantages
- Increases market knowledge across the organisation -Increases customer-focus
- Creates capability to respond quickly to markets
- Creates one-stop shopping for customers interested in a “family” of related products and services
- Enriches jobs and individual responsibilities
- Increases ability to forecast and track customer retention and/or satisfaction
Disadvantages
- Creates duplication of some business activities
- Creates more cost