Design Organisation

Operating models


A variation of organising by product where sets of customers are defined with similar characteristics and needs.

Organisations are structured to support each customer segment with fully-integrated unit(s).

Market based


  • Increases market knowledge across the organisation   -Increases customer-focus
  • Creates capability to respond quickly to markets
  • Creates one-stop shopping for customers interested in a “family” of related products and services
  • Enriches jobs and individual responsibilities
  • Increases ability to forecast and track customer retention and/or satisfaction


  • Creates duplication of some business activities
  • Creates more cost

Post to Twitter Post to Facebook

<< previous: Product-based next: Matrix-based >> dynamically generates aggregated content from other external website feeds in date and time order. is not responsible for content displayed from external websites and any views expressed are not those of