Functionally-based Project-based Product-based Market-based Matrix-based Process-based Channel-based Category-based
Operating models
Product-based
Aligns the organisation’s process to separate product lines. Each product line may have distinct units to design, develop, market, produce and service products.
Advantages
- Enables organisation to measure and monitor productivity/quality more easily
- Allows for product cost tracking
- Simplifies training
- Can promote more of a customer-focus
Disadvantages
- Customer may need multiple products and services
- Customer may contact multiple people in receiving or servicing products
- Promotes duplication of business activities
- Creates more cost