Design Organisation

Operating models


Aligns the organisation’s process to separate product lines.  Each product line may have distinct units to design, develop, market, produce and service products.

Product Based


  • Enables organisation to measure and monitor productivity/quality more easily
  • Allows for product cost tracking
  • Simplifies training
  • Can promote more of a customer-focus


  • Customer may need multiple products and services
  • Customer may contact multiple people in receiving or servicing products
  • Promotes duplication of business activities
  • Creates more cost

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